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When moving abroad, you miss food intensely. Smell and taste evoke the most memories and it can be disheartening to discover that, in a new country, minor differences in food can mean things never quite taste the same, even chocolate!
This project was brought about as a way of sending British friends who've moved far away little tastes of Britain, to jog memories and quell homesickness.
The humour comes from this - what exactly you miss whilst being away can be diverse, from fast food to good grub. And as it is a gift of British food, it could contain the best Twinings teas or an authentic British crisp like Monster Munch - whatever suits your recipient!
Just remember, "Your belly needs you!"
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