Ice Cream Empire | Book

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Ice Cream Empire is an artbook that I’m art directing & writing –  part documentary, part art collection – that explores & celebrates the uniquely British ice cream industry

A photojournalistic journey from past to present, interwoven with personal stories of vendors, the iconic vans they drive, those who build them, & the ice cream makers themselves.

PortraitDuoAn oral history of ice cream

I believe food is intrinsically linked to the culture it is born in, & through this project I explore the modern British identity via its sweet tooth. I uncover authentic stories from locals & immigrants united in trading frozen treats, the spirit of entrepreneurship & the will to create; the shift in politics & its effects on the industry over the last half century; & the eccentric morsels in-between, such as Margaret Thatcher herself being in the team that invented the soft serve ice cream.

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giovannieditOften licked but never beaten

Based on an idea I had a decade ago, when a local ice cream man would pull up outside my flat with an unusual chime, I have long harboured the idea to map the chimes & ice cream vans in the UK, as sadly ice cream vans are becoming a rarer sight. Through my interactions with ice cream vendors to realise this, I found their life experiences a much more richer story, & sought to document the British ice cream industry.

Throughout 2016, I have been travelling the UK gathering materials, taking photos, meeting & interviewing people who work in the industry; selected images taken to date are show here.

If you are interested in participating, or have an ice cream story to tell, feel free to get in touch.

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Many thanks to the photographers and the Ice Cream Alliance who have been supporting me:

Wai K Man: Image 1
Luke Stephenson: Images 2, 6
Peter Li: Image 3, 4
Jamie Grant: Image 5

Ice Cream Alliance: Archive images

 

 

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