Posts Currently viewing the category: "inspiration"
Improving the British biscuit for greater teatime enjoyment I did an exploration on biscuit design initially inspired by the news that Nestle’s attempt to patent the KitKat was rejected by European courts, with an intriguing remark that a trademark cannot consist exclusively of: “a) the shape which results from the nature of the goods…(Read More)
I designed and ran a media event for this latest instalment in the life simulation game, where the player lives a relaxed life in a town full of chatty animals, with fish and insects to catch, and time and seasons passes in realtime; so players learn about the world. The challenge was to engage press…(Read More)